🔒 Parsons X Gen E

UX/UI Design For A Fintech Company

Project Type

Extern @GenE

Services

A Microphilanthropy App

Industries

Financial Services

Date

Jan-Mar 2025

I’d love to share every detail of my process, but I signed an NDA… Feel free to reach out for more information! We could chat, grab a coffee, and talk about even more creative things. In the meantime, here’s a short list of what I worked on: • Redesigned key user flows to integrate a new feature into Gen-E, a microphilanthropy platform. • Led UX research and feature analysis to identify pain points and opportunities for improvement. • Optimized onboarding to enhance user satisfaction and engagement by - Streamlining the signup process to reduce friction. - Implementing clear guidance and interactive elements for a smoother learning curve. - Refining the flow to make key actions more intuitive and accessible. • Created high-fidelity prototypes within the existing design system to bring these improvements to life.